Potential songs

List of potential Indie genre songs

Milky Chance - 'Stolen Dance'
Gotye - 'Somebody I Used To Know'
The Lumineers - 'Ho Hey'

Contact with artist

Here we sent an email to the artist asking permission to use their song for our music video.

Andrew Goodwin's Theory

Andrew goodwin’s theory from meganncooper

Audience Representation

This Voki is a representation of our target audience. This has allowed us to have a deeper understanding into who we are targeting with our music video.

Target Audience

Target Audience - Research

Demographic

• This reveals some useful information (e.g: age, gender, social class) into what type of audience will our music video appeal to - this will help us use certain conventions to suit our target audience.

Psychographics

• This is information obtained about peoples social behaviour, habits, and preferences for certain products (e.g: values and identities to position audience, lifestyle, and interests) - this information makes it possible to devise categories of our target audience without using economic descriptors.

From searching similar indie artists on YouGov, we found that our target audience is males aged 16-24. They will have a social class of BC1C2, meaning they are between middle and working class.

From YouGov we also found psychographic research, such as lifestyle, activities included high interests in music, and intellectual games such as sudoku. They also have niche interests in homelessness. 

From this research our music video should have an underlying meaning which is emotional, however not extremely obvious, as the audience's intellect may look further into the meaning.

Music Video - Plan (Brief)

Shot List/Types

Shot List/Types

Close up - Performance
Mid Shot - Performance
Extreme Close Up - Performance

Establishing Shot -Narrative
Pan - Narrative
Long Shot - Narrative
Extreme Wide Shot - Narrative
Point of View - Narrative

Low Angle - Both
High Angle - Both