Target Audience

Target Audience - Research

Demographic

• This reveals some useful information (e.g: age, gender, social class) into what type of audience will our music video appeal to - this will help us use certain conventions to suit our target audience.

Psychographics

• This is information obtained about peoples social behaviour, habits, and preferences for certain products (e.g: values and identities to position audience, lifestyle, and interests) - this information makes it possible to devise categories of our target audience without using economic descriptors.

From searching similar indie artists on YouGov, we found that our target audience is males aged 16-24. They will have a social class of BC1C2, meaning they are between middle and working class.

From YouGov we also found psychographic research, such as lifestyle, activities included high interests in music, and intellectual games such as sudoku. They also have niche interests in homelessness. 

From this research our music video should have an underlying meaning which is emotional, however not extremely obvious, as the audience's intellect may look further into the meaning.