Audience Representation

This Voki is a representation of our target audience. This has allowed us to have a deeper understanding into who we are targeting with our music video.

Target Audience

Target Audience - Research

Demographic

• This reveals some useful information (e.g: age, gender, social class) into what type of audience will our music video appeal to - this will help us use certain conventions to suit our target audience.

Psychographics

• This is information obtained about peoples social behaviour, habits, and preferences for certain products (e.g: values and identities to position audience, lifestyle, and interests) - this information makes it possible to devise categories of our target audience without using economic descriptors.

From searching similar indie artists on YouGov, we found that our target audience is males aged 16-24. They will have a social class of BC1C2, meaning they are between middle and working class.

From YouGov we also found psychographic research, such as lifestyle, activities included high interests in music, and intellectual games such as sudoku. They also have niche interests in homelessness. 

From this research our music video should have an underlying meaning which is emotional, however not extremely obvious, as the audience's intellect may look further into the meaning.

Music Video - Plan (Brief)

Shot List/Types

Shot List/Types

Close up - Performance
Mid Shot - Performance
Extreme Close Up - Performance

Establishing Shot -Narrative
Pan - Narrative
Long Shot - Narrative
Extreme Wide Shot - Narrative
Point of View - Narrative

Low Angle - Both
High Angle - Both

Risk Assessment

A2 risk assessment from meganncooper

Filming Schedule

A2 filming schedule from meganncooper

Prop and Costume list

Prop List

Guitar - Artist will use/play this prop in performance shots, there will also be extreme close ups of artists playing guitar.

Cigarette - Artist will smoke during some narrative shots, and there will be extreme close ups of this action.

Costume List

 Vintage shirt
 Black skinny jeans

   Red velvet jacket

These costumes ideas are influenced by current Indie artists, as they wear lots of vintage style clothes, due to their 'quirky' and individual style of music.                                         

Equipment list

Equipment list

• DSLR Camera
• Tripod 
• Backdrop (white)

Lyrics Analysis

I want you by my side
So that I never feel alone again
They've always been so kind
But now they've brought you away from me
I hope they didn't get your mind
Your heart is too strong, anyway
We need to fetch back the time
They have stolen from us

Analysis: Artist is lonely, a theme of loneliness can be portrayed in my video.

[2x:]
I want you
We can bring it on the floor
Never danced like this before
We don't talk about it
Dancing on, do the boogie all night long
Stoned in paradise
Shouldn't talk about it

Analysis: Lonely, but cannot talk about it/their feelings. 

Shouldn't talk about it

Analysis: Emphasises that he cannot talk about his feelings.

Coldest winter for me
No sun is shining anymore
The only thing I feel is pain
Caused by absence of you
Suspense controlling my mind
I cannot find the way out of here
Analysis: No sun has connotations of blue/cold, he feels pain from intense loneliness
I want you by my side
So that I never feel alone again

Analysis: Wants companionship
[2x:]
I want you
We can bring it on the floor
Never danced like this before
We don't talk about it
Dancing on, do the boogie all night long
Stoned in paradise
Shouldn't talk about it
Analysis: Repetition emphasises his need for someone else
Shouldn't talk about it

[2x:]
I want you
We can bring it on the floor
Never danced like this before
We don't talk about it
Dancing on, do the boogie all night long
Stoned in paradise
Shouldn't talk about it

Shouldn't talk about it

Analysis: Cannot talk about his feelings, even if it hurts him.

Analysis of our chosen music video

Analysis of Our Chosen Music Video

Narrative Task

Lip Syncing Task