Target Audience - extended

Target Audience

I conducted a focus group with my class, whose ages ranged from 16-24. In this focus group our group asked questions, and below are some of the results we found.

Demographic question

Psychographic question



From our demographic research, we found out the basics of what/who our target audience is, such as age, gender etc.

From our psychographic research, we found out what things our target audience are into, such as their interests and hobbies. This enabled us to think more deeply about our music video, and target our niche audience more accurately.

Functions of a music video

Functions of a music video

The function of a music video is to promote the artist, and their music to the audience. Another function of a music video is to establish their place in the competitive music industry.

Normally, if performance based then a music video is to present the artist and their music. However if the music video is about the message within the lyrics, then the video will be focussed on the message rather than the artist.

One example of a music video which promotes the artist and appeals to the audience is Taylor Swift's 'Bad Blood'. This video is performance based, which appeals to the audience as well as engaging with the lyrics of the song. This video draws in the audience and makes them want to see how it ends.

Contingency plan

Feedback from initial screening

From our initial screening, we now know how to improve our video in a way which makes it more appealing for our audience. 

Initial Screening

Introduction to the team

Introduction to the team

Our team is made up of Me (Megan), Georgia, and Karolina. We are making a music video based on the Indie genre. We plan to follow the conventions of this genre, and also make it appealing to our audience. 

Analysis of previous student music video

Analysis of previous student’s work from meganncooper

Location shoot/test shoot

Location shoot/test shoot

Our location for the video will be in a studio, as here we can control the lighting, sounds, and overall make higher quality shots. Therefore, our test shots and location shoot was in a studio.








By doing this shoot, we learned what lighting was appropriate and worked best, and we also got an understanding into what our music video could look like. We also could figure out where we could improve in order to get the best shots and angles.

Laura Mulvey's theory

Laura Mulvey's theory

Laura Mulvey's theory is 'The Male Gaze'. She explains how a males dominate the Hollywood industry, which has led to women become objects of 'desire'.
Mulvey explains how women usually have a very passive role in hollywood, and men have a more action role, which emphasises how women are seen as objects.

Mulvey goes on to explain that this has led to the female viewer experiencing the narrative secondarily, by the identification with the male, not the female.

Laura Mulvey's theory can be replicated into the music industry by looking at lyrics sung by male artists. For example, Scouting For Girls sing 'I love the way she fills her clothes'. This talks about a female's curves and assets, and rather than identifying with her the audience and artist view the female as an object.

Potential songs

List of potential Indie genre songs

Milky Chance - 'Stolen Dance'
Gotye - 'Somebody I Used To Know'
The Lumineers - 'Ho Hey'

Contact with artist

Here we sent an email to the artist asking permission to use their song for our music video.

Andrew Goodwin's Theory

Andrew goodwin’s theory from meganncooper