Question 3

A2 q3 from meganncooper

Target Audience - extended

Target Audience

I conducted a focus group with my class, whose ages ranged from 16-24. In this focus group our group asked questions, and below are some of the results we found.

Demographic question

Psychographic question



From our demographic research, we found out the basics of what/who our target audience is, such as age, gender etc.

From our psychographic research, we found out what things our target audience are into, such as their interests and hobbies. This enabled us to think more deeply about our music video, and target our niche audience more accurately.

Functions of a music video

Functions of a music video

The function of a music video is to promote the artist, and their music to the audience. Another function of a music video is to establish their place in the competitive music industry.

Normally, if performance based then a music video is to present the artist and their music. However if the music video is about the message within the lyrics, then the video will be focussed on the message rather than the artist.

One example of a music video which promotes the artist and appeals to the audience is Taylor Swift's 'Bad Blood'. This video is performance based, which appeals to the audience as well as engaging with the lyrics of the song. This video draws in the audience and makes them want to see how it ends.

Contingency plan

Feedback from initial screening

From our initial screening, we now know how to improve our video in a way which makes it more appealing for our audience. 

Initial Screening

Introduction to the team

Introduction to the team

Our team is made up of Me (Megan), Georgia, and Karolina. We are making a music video based on the Indie genre. We plan to follow the conventions of this genre, and also make it appealing to our audience.