Our team is made up of Me (Megan), Georgia, and Karolina. We are making a music video based on the Indie genre. We plan to follow the conventions of this genre, and also make it appealing to our audience.
Location shoot/test shoot Our location for the video will be in a studio, as here we can control the lighting, sounds, and overall make higher quality shots. Therefore, our test shots and location shoot was in a studio.
By doing this shoot, we learned what lighting was appropriate and worked best, and we also got an understanding into what our music video could look like. We also could figure out where we could improve in order to get the best shots and angles.
Laura Mulvey's theory Laura Mulvey's theory is 'The Male Gaze'. She explains how a males dominate the Hollywood industry, which has led to women become objects of 'desire'. Mulvey explains how women usually have a very passive role in hollywood, and men have a more action role, which emphasises how women are seen as objects. Mulvey goes on to explain that this has led to the female viewer experiencing the narrative secondarily, by the identification with the male, not the female. Laura Mulvey's theory can be replicated into the music industry by looking at lyrics sung by male artists. For example, Scouting For Girls sing 'I love the way she fills her clothes'. This talks about a female's curves and assets, and rather than identifying with her the audience and artist view the female as an object.